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stand medi

As a part of brand identity for Medi that previously included the design of catalogs and different promotional material, bg studio designed the booth to SIMA, Salón Inmobiliario de Madrid in 2008.
The objectives to achieve, through the design of the stand, are different stages:
- From outside the stand: the visitor identifies the perceived space in the signing Medi and is attracted to enter. A clean-based volumetric light boxes suspended invited to penetrate the perimeter of its projection.
- Once inside: the visitor will find a pleasant and serene in contrast to the hustle and bustle and are curious to explore different architectural designs that are presented there. Black boxes and elongated, flat on the floor, operate as exhibitors of each project.